The Annoyed Man wrote:What both A-R and AEA said, but I would add the following:
How about offering a "build your own kit," consisting of a basic rifle with iron sights, a list of 3 or 4 optic options that you can sell at the same price, a list of 3 or 4 types of soft cases/packs you can offer at the same price, an option of bulk quantity M193 or M855 ball....say a 420 round box of either, a week's worth of MRE's or Mountain House, a compass, a fire starter, and a water filtration device?
Ordering would look something like this:
- One rifle, included
- Optic, choose one:
- EOTech
- Aimpoint with mount
- 3-9x42mm Variable Power Scope with rings
- Case, choose one:
- Sports bag large enough to carry carbine with collapsed stock
- Cordura "Briefcase" large enough to carry separated upper and lower receivers
- Tactical rifle case with extra magazine pockets
- Ammo, choose one:
- 420 round box XM193 55 grain FMJ
- 420 round box M844 62 grain "green tip" penetrator
- Food, choose one:
- Week's worth of Mountain House freeze dried meals
- Equivalent value in assorted MREs
- Compass
- Fire starter
- Water filtration device
I think the most compelling idea here is selling a few levels of "starters" that can people can build on themselves.
Have 3-5 options with increasing supplies and longevity:
- The Essentials
- The Essentials+
- The Essentials+ Family
- The Works
- The Bridge Burner Collection
. . . people will pay for the legwork of starting the basics for them. Bag / container, first aid, meals, flashlight, rope, batteries, water purification, etc. You might sell a firearm to somebody buying a kit or might sell a kit to somebody buying a firearm. Let each level add more categories of stuff, better quality of stuff, and supplies for a longer duration.
Make the bag (duffel / tactical for example) part of the kit and leave room for people to supplement with their own supplies or ammo (or add that to one of your kits, in their preferred caliber).
You could conceivably have an $80 starter to a $800 real world bug out bag. Limit the choices so that people don't get paralysis, and make the comparisons easy to see. . . customers will end up upgrading themselves by seeing, "Well, for $100 more I can get x, y, and z. . . "
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