It never hurts to ask. I was looking for a S&W Model 29 (pinned and recessed) in the summer. I went to one of the local gun stores here in Waco and they happened to have a beauty in their used guns display case. It was marked $599, and it was totally worth that. I asked the sales rep if they would be willing to deal on it some. He took the gun to the back to speak with the manager. He came back and said "we'll do $520 plus tax." My immediate thought was "Hot damn! I'll take it!". I agreed and then he told me that it comes with the original wooden display box and 2 HKS speed loaders. Even better! The gun itself was in incredibly good shape. Tight lock-up and showed no wear. Grips had a great grain pattern too. The foam in the display box was falling apart, but the sales rep cut some of the egg-crate foam from a S&W M&P 15/22 box and lined the wooden box with it for free. It isn't pretty blue velvet, but it works. I filled out the form, handed them the cash, and was on my way with my own 29-2 Dirty Harry gun!
It never hurts to ask if the store is willing to deal or not. You may just get a good deal on something!
Pic quality is crap, but it really is in fantastic shape.