The intent of the company does seem clear, barring further information to the contrary. Another commenter said that this signage has no meaning for someone with a CHL. This is partly true. The signage has no legal meaning for someone with a Texas CHL at an establishment in Texas. However, this CHL holder considers it meaningful in the context of what businesses deserve my patronage (or not). Also, I can do a bloomin' onion at home, and my home-grown beef is noticeably better than what they serve.