The thing is at Academy or Cabela's I have pretty close to the same prices, but they don't have the Ammo locked up, and nobody around with a key. I don't require a lot of service just access to the the merchandise. They don't even trust most of their employees with the keys.Soccerdad1995 wrote: I agree with your observations about Wal- Mart, but do not necessarily agree with your advice to others. Wal Mart competes on price, not service. They configure their distribution channels and everything else with the sole goal of lowering their costs and then try to undercut prices of competitors. Their approach is not an inherently good or bad thing, and is not targeted at every single customer.
If someone wants a higher degree of customer service, and is willing to pay slightly higher prices for most things then they are better off shopping elsewhere. But for some people, the lower prices are worth the trade off in poor customer service. I could just as easily tell you to buy all your clothes at Neiman Marcus, but that advice would be bad for a huge segment of the population.
You see the same thing in the airline industry. Spirit may have the lowest fare, but you'll probably have a more pleasant experience on American, United, or Delta, and for most people it is worth it to pay a little more.
I still think its part of a larger plan to get out of the ammo business all together. They have come a long way since the day they took pride in American goods and sold guns in most of their stores. Maybe it has something to do with Hillary serving on the Board of Directors and the huge donations from Walmart.