baldeagle wrote:"Currently, support for stricter gun control laws stands at 47 percent today, down from a high of 57 percent just after the shootings."
IOW, 10% of Americans base their opinions entirely upon emotion. If conservatives can't figure out how to appeal to those emotions, they will continue to lose elections. (Note I did not say the GOP. AFAIC the GOP is a complete lost cause.)
All it means is that 10% had no particular alignment between gun control and their emotions and are more easily swayed than the other 90%. It doesn't mean that the 47% who favor gun control (or those that don't for that matter) don't have opinions that are entirely based in emotion --their emotions were already firmly aligned with their position. I'd guess that percentage of Americans whose opinions are entirely based on emotion is at least 50%, if not 80-90%.