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I think you are on to a pretty good idea by assembling a "bug out" kit for folks who may not be sure how to assemble one for themselves or may not want to go to the trouble. I also like Tam's concept of allowing some level of customization for the individual. My thoughts are that your customers who might have an interest in a pre-assembled bug out kit are probably not as fluent in guns as most of the folks on this board. We all know what we like and have strong opinions.

I am thinking that the customer who would be interested in this kind of a kit, is someone who wants to be prepared for the worst, but may not be comfortable with their own experience level to build on themselves. You may be selling a lot of these to first time gun buyers.

For that reason, I would suggest trying to bring the price point down. Instead of an AR, perhaps a lower cost rifle or shotgun could be offered and then the customer could have the option to upgrade to an AR or better rifle. There are a lot of opinions, but I feel like your target buyer for a kit like this is going to be more of a novice. I would recommend adding a couple of water bladders to your basic kit and perhaps even a filtration system. Good luck, I think you are on to something.