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I didn't reduce my class cost but I also didn't go through with the modest price increase I was anticipating. As things are I'm about, if not, the cheapest around. I am a value. I give good instruction, get good reviews, and my once a month (or so) classes are full enough, mostly from word of mouth. I do this as a working hobby, have very low overhead, and really want to be at a price point that is affordable to as many people as possible. I have often not "charged enough" for my services in other business ventures. I guess I feel there is a certain "ministry" to it. I'll even let them borrow one of my "loaner" guns to qualify with. Maybe I'm a sucker but I like to think of it as neighborly.

I, too, often buy into the get-what-you-pay-for but I also know how nice it feels to get-more-than-I-expected. I see it partly as advertising. When folks leave saying they really enjoyed the class, learned a lot, and refer a friend or two or three, then I figure they feel good, I feel good, and I get customers without having to "advertise". Besides, word-of-mouth is the best advertising.

I also have seen, and been "victim" of paying too much. Frankly, I have seen a few CHL Instructors that are charging too much, but if they can get it then I hope the student's are satisfied.

I know of one instructor that charges about what I do, several that charge in $100 range, and a couple that charge well over the $100 mark. I have sat in, and taken, a couple of the instructor's classes and refer contacts to them if I can't handle the client's need.

It's like anything else. Do your research, decide what is important to you, and buy what fits your needs...as long as it meets the basic standards of content/function and safety.