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Also helps to remember that most non-gun owners you see are more or less ambivilent to the gun issue. It doesn't fall into their sphere of thought. However, TV/Movies/Media propaganda over the years has given them a negative or fearful view of guns in general. It pays to remember that when approaching them with the aim of bringing them over to our side.

I expect most people knew this already in their own words, but felt it ought to be said.