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Speaking as a former Anti who has seen the light for about 10 years now:

Agreeing with those that say you cannot make someone change their minds. The best way I have to describe the process that needs to take place, is, it's a lot like missionary work. When missionary work is done right, you're exposing people previously ignorant to an idea.

People know plenty of things that just isn't so, and will cling to those ideas, sometimes even in opposition to the facts.

Let me give an example. Remember the McDonald's coffee lawsuit? In many circles, it's given as an example of the need for tort reform. The problem being, honestly, the lawsuit was probably justified. Go look up the details on google, and you'll be suprised about the facts of the case.

The old addage, "you can lead a horse to water, but you can't make him drink" comes to mind.

If you're going to change someone's mind, you have to encourage doubt about something. You can't just spout off facts from Gunfacts; you've got to encourage someone to WANT to seek those facts out.