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by mrvmax
Wed Jul 21, 2021 5:44 pm
Forum: Off-Topic
Topic: Black Rifle Coffee goes Woke
Replies: 23
Views: 12496

Re: Black Rifle Coffee goes Woke

ajwakeboarder wrote: Wed Jul 21, 2021 4:38 pm This is the 3rd time since I've been a customer that BRCC has stepped in the dog feces. The first time, I gave them the benefit of doubt. The second time, I wasn't impressed by their response (the blew off the legitimate concerns of their customers and made jokes about it). This is the third time. I'm over it. I won't be buying their coffee anymore. I supported them because I believed their beliefs more closely aligned with mine and I like their coffee. But their coffee isn't THAT good. I'll be shopping around for other brands. I hear blackout coffee and defender coffee might be worth a look.
They have made their position clear and they are not what they claimed. It was not the NYT or anyone else that misconstrued their words, they agreed with what was put out. Everyone should know where they stand and should choose to buy accordingly. As for me, I will never support them again, they can allow the customer base they want to support them and see how it turns out. I think they are so full of themselves they think they are beyond failure but eventually they will find out their error and it will be too late.

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