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It might very well be, but others have used it. Its an acronym Clean Lubricate Protect.
Best is something you will have a hard time getting all the facts on. Not many have used them all. Seems the newest and from what I have seen pretty well reviewed is Frog Lube. I have some, not sure it does any better than Break Free though, although it does smell minty fresh! lol And it biodegradable if that makes a difference to you. Most say to get the best out of it you have to let your weapon get somewhat warm, like 100° and then apply it. I have had good results with Mpro 7 as well. TO be honest I think they all work just fine as long as you use them. Heck there is apparently one called liberal tears! lol I wont post a link to it, because there is vulgarity in the URL, but you can google it if you so desire.