How about offering a "build your own kit," consisting of a basic rifle with iron sights, a list of 3 or 4 optic options that you can sell at the same price, a list of 3 or 4 types of soft cases/packs you can offer at the same price, an option of bulk quantity M193 or M855 ball....say a 420 round box of either, a week's worth of MRE's or Mountain House, a compass, a fire starter, and a water filtration device?
Ordering would look something like this:
- One rifle, included
- Optic, choose one:
- EOTech
- Aimpoint with mount
- 3-9x42mm Variable Power Scope with rings
- Case, choose one:
- Sports bag large enough to carry carbine with collapsed stock
- Cordura "Briefcase" large enough to carry separated upper and lower receivers
- Tactical rifle case with extra magazine pockets
- Ammo, choose one:
- 420 round box XM193 55 grain FMJ
- 420 round box M844 62 grain "green tip" penetrator
- Food, choose one:
- Week's worth of Mountain House freeze dried meals
- Equivalent value in assorted MREs
- Compass
- Fire starter
- Water filtration device