TexasCHLforum.com

Bottom line, the articles are scammy and filled with lies, but power factor is something people should be aware of. Although 10% power factor? Um... no. The average power factor you'd see today is 70-90%. Despite that, correcting it has already been accomplished in the past few decades or will cost more to correct than will be saved.

They basically took a somewhat confusing concept (https://en.wikipedia.org/wiki/Power_factor) and turned it into a giant cluster as a marketing ploy.