Jusme wrote:Soccerdad1995 wrote:Personally, I think that all retailers have a limited future as people get more and more comfortable buying things online. A brick and mortar location is just not going to be able to compete with the cost structure and economies of scale that an online retailer brings to the game. Companies that produce things will either sell directly to their consumer, or through large online retailers like Amazon.
To survive, a B&M retailer needs to offer something that a consumer cannot get online. But the opportunity to handle the product isn't enough. Consumers will visit the store to see the product and will then buy it online to save a few bucks. They need to find a more "sticky" value proposition.
I agree, especially since they began a "saturation" push a few years ago. They have stores in several places, my guess was to compete with Academy. But like most have said, even their sale prices, are at or above what you can buy elsewhere. They do carry a large selection of guns, but if they are not going to compete on price point, they end up with a huge inventory and very slow sales.
Firearm retailers do have a few things going for them. They sell things that you either cannot buy entirely online (guns that require FFL transfer), or that cost a lot to ship in small quantities (powder, primers). If they have a gun range, they also have the opportunity to sell convenience items like ammo and targets at a decent mark-up. Finally, they have a potentially loyal customer base that, at least for now, values personal relationships more than the average consumer, IMHO.
But, they should focus on those things they can do better than an online retailer. Things like running a good quality range where people can have a great experience at a reasonable price. Having a quality gunsmith on site who does work at a reasonable price (and who can install those night sights and other things you buy at a discount if bought on site). Maybe offering free classes for gun maintenance, basic gunsmithing, reloading, etc., which will encourage sales of powder and primers. And of course, on-site LTC classes along with proficiency training. Just ask, is this something that an online retailer can easily do / sell. If the answer is no, that's a good thing to focus on.