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It wouldn't surprise me if the 3% was fairly accuracte. That is 9.6 million people. It isn't that difficult to imagine each of them owning 13 to 14 guns each. My stepfather before he died owned that many and he wasn't really a gun person. There are probably some people on this board that double the 13-14 number.

As far as them picking 8+ guns. You certainly don't want to pick 3 as the number since that hits just a single pistol, rifle, and shotgun which is fairly common. Even double at 6 is just 2 of each which isn't uncommon. So they picked a number high enough to drop the percentage down, but not a number so high that the percentage of guns owned as a whole is too small. If you picked like 15 guns then you would go to (as purely made up numbers) say 0.5% of the population owns 15% of the guns. Which doesn't have the look they are wanting. So you look at where you get 50% of guns owned and pick that number.

Now I'm curious how they got people to answer the questions. If someone called me asking if I owned guns and how many I would hang up on them. Letter in the mail, it would get thrown away. A person would get ignored, or the door shut in their face if at my apartment.