Not only do they have a lot of ads but also the ads are some of the most stupid idiotic ads on tv.Rafe wrote: ↑Fri Mar 03, 2023 1:00 pmGood point, and not just sports. I don't know how to get any solid statistical data without paying for it, but my bet would be that two of the largest purchasers of television ad time annually are pharmaceutical companies and insurance companies. I found a few links, but they're all for-fee subscriptions sites. Evidently, for 2021 overall, Liberty Mutual was the biggest TV spot ad buyer, and Geico was number two.Grayling813 wrote: ↑Fri Mar 03, 2023 10:48 am If only insurance companies didn't spend hundreds of millions of premium dollars promoting and advertising on sports...perhaps then their customers could afford the rates.
As I said to my wife during the Super Bowl about the State Farm Stadium, "hey look our premium dollars at work."
iSpot.tv tracks some of this stuff weekly (https://www.ispot.tv/ad/top-spenders), but they do it by product with what they call "Real-Time Media Measurement." According to them, over the past 7 days Progressive Insurance was the biggest spender (estimated $6.8 million for the week), followed by Domino's Pizza, with positions 3 through 7 all pharmaceutical companies. Positions 8 through 10 were cell-phone related.
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- Fri Mar 03, 2023 1:42 pm
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- Topic: auto insurance rate hikes
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