Thanks for that link. I had stopped using Dick's for anything when they announced that they would not sell ARs before. Then I happened to be in Houston to see my daughter and they had the new Field & Stream store. I wanted to see it and did not know it was related to Dick's until I went in. The two stores looked like separate stores from outside but were connected inside. And I was surprised to see ARs in the Field & Stream section.
I think their stock, and sales, will take a bigger hit. The Dick's brand was geared more towards game type sports, IMO, but Field & Stream was much more towards the outdoors, camping, hunting, fishing. Kind of what I expected out of them. Those customers will care much more than their regular store customers, I think.
On that link, the third or fourth story down was an article from Business Insider saying that the boycotts won't hurt them. It cited quotes from an MSN poll that most people agreed. Gee, why am I not surprised that MSN finds people who agree with this policy? The article also claims that foot traffic actually increased in the stores following the announcement. Hmm, traffic increased but sales did not, so what is important? The funniest part is that the last part of the article turns into a plug for MSN polls and how they are conducted instead of just citing it.
I thinks Dick's is on the way to join Sports Authority and Oshman's in the list of places that used to sell sporting goods.