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For me, the Wally Walk made sense for a lot of reasons.

It wasn't the first place I went, but it was the first retail place I went to, where security is a focal point for the business due to shoplifting etc. That's I think a big part of the Wally Walk - you usually have tons of people around you (customers + employees) and a chunk of them ARE trained to watch you and/or focus upon your presence.

When I went the first time, it was late at night. After the rush of customers, more toward the late-night restocking times. But it went smooth, too.

OF