My issue is: what on earth are they going to do with it?
No, really. If I buy ammo from them, and I later commit a mass shooting, what could it possibly benefit an investigation for Academy to be able to call up the feds and inform them that I purchased a large amount of ammo from Academy sometime in the past? What light might it shed on my motives or mental state? That's right... NONE.
So, since there is no possible good reason for them to do this. So, might we venture into the possible motives behind what Academy is doing... at best, they are trying to make it look like that they are a "conscientious company, who is a responsible corporate citizen, blah, blah, blah", at worst, they are engaging in consumer intimidation. What is most likely is that they are just real stupid, and didn't think this through... it was just a knee-jerk reaction.
I am not willing to support them in any of those three cases, therefore, I am done until they retract their policy and apologize.
I have sent them an email to this affect, and received a canned "buzz off" response. If a dozen people do the same, nothing will happen. If a hundred do, now we are talking.
Light them up:
https://academy.custhelp.com/app/ask
"The trouble with our liberal friends is not that they're ignorant, it's just that they know so much that isn't so." - Ronald Reagan, 1964
30.06 signs only make criminals and terrorists safer.
NRA, LTC, School Safety, Armed Security, & Body Guard Instructor