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The reality is this: YETI has caused this injury to itself. By turning it's back on the small vendors that made it the exclusive brand it is, by using lawyers to increase the bottom line instead of innovation, and by damaging an invaluable 7 year relationship with the NRA, YETI has created many of the "market forces" that have forced it to withdraw it's IPO, lose thousands of pro-NRA customers, and discourage thousands of others from investing in a high priced YETI cooler, sending all of those customers into the waiting arms of the competition.

"Don't blow up your Yeti cooler. Don't shoot your Yeti cooler full of holes. Don't chain your Yeti cooler to the back of your pick-up truck and drag it down the highway. Don't glue a toilet seat to Yeti cooler. Don't hang your Yeti cooler in a tree and beat it with a baseball bat," Hammer wrote. "Put a big "I stand with the NRA Foundation" sticker on your YETI cooler and keep using it. They cost too much money to destroy to make a statement. Let a sticker make your statement."

The stickers will be given away at the NRA annual meeting planned for May 4-6 in Dallas or at local Friends of NRA Banquets held around the country

Guns, cameras, telescopes, even laptops…these are all expensive equipment that you need to secure thoroughly when taking them from point A to point B. They are not the types of things you can just toss into a duffle and throw in your trunk before you hit the road.

So how do you transport such valuables? The answer is with a Pelican case. These sturdy, watertight cases come in a variety of sizes. A dozen Pelican products are on sale in this one-day-only deal.

Pelican is a patriotic company. Like RTIC, Pelican (which also makes coolers) came out in support of the Second Amendment after Yeti severed ties with the NRA:

For every cooler purchased this month, we’ll donate $10 to the NRA + and give you a FREE 22oz tumbler of your choice. Promo code: PELICANPROUD

puma guy wrote:

Pawpaw wrote:

puma guy wrote:The corporate sales of customized items is apparently very different than the arrangement with the NRA. Customized items would be like Bob's RV Service having tumblers with their logo. Tervis tumblers offers the same thing even putting your initials or name on a single item for small additional charges. YETI and the NRA had a special agreement/arrangement for promotions. with YETI products.

Like this?

Looks like it!
Dick's and YETI using similar business models.

puma guy wrote:The corporate sales of customized items is apparently very different than the arrangement with the NRA. Customized items would be like Bob's RV Service having tumblers with their logo. Tervis tumblers offers the same thing even putting your initials or name on a single item for small additional charges. YETI and the NRA had a special agreement/arrangement for promotions. with YETI products.