Maybe not necessarily when it comes to practice ammo, which you are going to go through in large numbers. For SD ammo, I definitely agree, quality, among other things, is more important than price.AEA wrote: Quality is more important to me than price.
For me, practice ammo needs to be reliable, low wear on my gun, clean, cheap, and it needs to have similar if not identical POI and recoil characteristics to my carry ammo. It is hard to hit all of these things at once. Right now, I am settling for cheap, clean, reliable, low wear, and similar recoil/aim characteristics to my carry ammo because it would double the price for me to get identical recoil/aim to my carry ammo, therefore giving me half as much practice per dollar.
I'm not sure reloading is so economical for 9mm, especially if you are like me and are shorter on time than you are on cash most of the time. If I had to reload in order to shoot, I would never be able to find the time to do either.