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I find this discussion particularly interesting, as I work in retail (corporate side, not in the field). While I do think that the it's ethical thing to do is to purchase the gun from the store where you handled it and received attention from a sales associate. However, I do understand that it is often times much more cost effective to order from online retailers. I personally would not want tomorrow purchase a gun that I have never even touched.

Based on spending time chatting with my partners in the field, I know that folks will often shop our store then head elsewhere. I also know that we have benefitted from our competitors as well. There was a particular campaign that ran non-stop on their commercials throughout the entire Christmas shopping season, and we happen to also carry that product. People saw it in our store and purchased it from us, noting that they had seen it on TV. So it does go both ways. I also know that sometimes just getting people in the store will go a long way. If you treat them well, they might just end up purchasing something!

I look forward to continuing seeing everyone's thoughts on this.